There is a fuzzy confluence in the casualty and property insurance world between normal property losses (to accidents, storms, and most crime), personal liability – which is clear enough when it is physical injury from improper use of a vehicle or failing to maintain property properly – and reputational injury, libel and slander, and even possibly other vulnerabilities like copyright. I think, for anti-selection reasons, the insurance industry (and remember, I used to be employed by the life insurance industry so I know what adverse selection and moral hazard mean) these perils ought to be handled “hands separately”, to use a metaphor from practicing piano.
I'll add that I personally know a couple of families that don't use social media or allow their kids to do so (outside of very strict privacy settings, perhaps) out of concerns for "workplace conflict of interest" or "implicit content" (which I have covered before) and unpredictable risks, given their own professional circumstances.
The video embedded above makes it look too simple.
There is an update about this issue on a posting Aug. 14, 2015 (see same label).