Wednesday, March 03, 2010

Digital billboards add to the "distracted driving" debate


The latest kudo in the saga of distracted driving now comes with the “billboard wars”, in states like Michigan and Minnesota, according to a New York Times story Tuesday March 2 by Matt Rcihtel, “Digital Billboards, Diversions Drivers Can’t Escape”, link (web url) here.

There is even controversy over the amber alert billboards, as the story shows.

Yet it’s a huge business for public and private property owners.

We still keep wondering how far the battle of distracted driving will go. Some distractions – like music – might just help keep drivers from falling asleep on boring Interstates – an idea that escapes the debate. Oprah’s pledges could get expanded. (For boredom, I-95 is getting to be the worst.)

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