Monday, May 10, 2010

Small business expert looks at why Amish businesses succeed so consistently

CNN Money “Small Business” has an interesting piece “Why Amish businesses don’t fail” (Geoff Williams), link here. The basic reason seems to be “family” and social cohesion.

Some Amish businesses do use some modern communications technology, including fax and email.

Research Erik Wesner has written a book “Success Made Simple: An Inside Look at Why Amish Businesses Thrive” (Jossey-Bass, 2010), and he found that Amish entrepreneurs believe “The smarter you get, and the more technology you use for your business, the more impact it has on families”. He talks about the “in person” cohesion of people raising barns together and group singing, and compares it to the broadcast but superficial forms of communication in the digital age.

The article has a video, which is cropped and doesn’t show all the information for sharing.

(Check this blog Oct 3 2006).

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